[ About Conference ]

In the Globalized business environment, historical sources of advantage have diminished in value to the point that they are now fast becoming irrelevant. Research indicates that sustainable competitive advantage in the future will come through investing in people to build organizational excellence. World believes in the progressive reality that management is much more than a guiding function. A fact of economic life, Business Development needs to be used as a springboard to drive economy. Today dealing with Business Development issues has a strategic role that requires dealing with Strategies for Excellence .The challenges thrown up by this fast-changing business environment have also opened a window to a plethora of opportunities like dramatic shift in costs through global talent sourcing and de-risking through global task distribution, achieving global operational excellence through a judicious mix of technology and service delivery models, etc. it is required to solve the talent paradox by an integrated, strategic approach to global business management to highlight the issue the forth national conference PrCON -2011 on "Managing Business Development in Globalized World : Strategies for Excellence" invites conceptual and empirical papers and case studies from academicians, professional, consultants , practitioners, scholars and students focused on verity of aspects needed to achieve Strategies for Excellence the selected papers of the registered delegates, out of those accepted for presentation in the conference will be published in the form of book, which will be released during the conference.

Conference at a glance:

• PrCON-2011, Fourth  National Conference will witness enlighten words of wisdom from 5 Vice Chancellors of the country.  
• His highness governor of Madhya Pradesh is also expected to be chief guest of “Prcon 2011”
• “Prcon 2011” will also witness 200 participant from various sections of society
• A symposium on industry –Academia interface is also planned in “Prcon 2011” where eminent personality from business world will share their experience.
• Papers will be published by excel books new Delhi with ISBN no.  in four different volumes ,dedicated to conference streams i.e. Marketing Finance ,information Technology & HR & general management which is subject to Approval from conference technical publication committee.